As we head into the 2019 Southern Hemisphere season, we take a closer look into South East Asia and surrounding countries. In the 2018 season, the Asian territory had a decrease in volume compared to prior years, total volume for the region was approximately 2,700 tons compared to 3,500 tons in the 2017 season.
Meeting our South East Asia Brand Development Manager, Ryan Au, I get a little insight into the region. A territory that generally prefers the smaller and medium sized fruit the decrease in volume was seen from both Southern Hemisphere and Northern Hemisphere supply.
Some factors that contributed to the decrease in volume include:
- The strong demand from the European and United Kingdom market during the Northern Hemisphere season which reduced the available volume going into the region;
- A decrease in volume from South Africa into Malaysia due to the desired colour specifications and;
- A decrease in volume from New Zealand into Thailand as a result of the desired size of the fruit.
With only a few countries that are included in the figures (Hong Kong, Thailand, Malaysia, Singapore, Vietnam and India) there are also opportunities in new markets to explore. Some of which have had isolated volume including Taiwan, Bangladesh, Phillipines, Maldives, Indonesia and Sri Lanka.
Furthermore with the introduction of the Selective Market Supply Program (SMSP), we look forward to seeing the region grow. Stay tuned.
For more information contact Ryan on firstname.lastname@example.org to align your programs and get involved.
For more information on the SMSP refer to this article.