Man who made apples glamorous steps down as MD

andy mcdonald

Andy Macdonald, Managing Director of fresh produce brand marketing specialist Coregeo® will step down from his role in August this year. After an outstanding contribution to the industry, with a career spanning 59 years, including 16 years at Coregeo®, Andy will retire from his full time position, but remain part of the business taking on a non-executive board director role.

Taking over from Andy as MD is Peter Durose. After a fruitful career leading up to Category Director of Produce for Tesco, Peter moved to Malaysia to launch the first greenfield site for the retailer outside of the UK. After a very successful four years in Malaysia, Peter and his family returned home where he has been busy running consultancy businesses within the produce industry.

Peter Durose commented: “I’m excited to take on this new position at Coregeo® and want to continue to build on the amazing legacy that Andy has created here. This unique business model, under Andy’s leadership, has turned both Pink Lady® and Tenderstem® into household names. Leading on from that tremendous success, I want Coregeo® to find and develop that next new brand within produce.”

Leaving school at 16, Andy joined Fyffes bananas as an office junior, quickly moving to the management training scheme, becoming their youngest distribution centre manager. Andy then joined Saphir Fruit, importing the very first consignment of Pink Lady® apples to the UK, persuading M&S to take all 6 tonnes. He joined Coregeo® in 2003, taking over as MD shortly after that.

Since importing those first Pink Lady® apples, Andy Macdonald and Coregeo®  have seen Pink Lady® volumes grow to 70,000 tonnes, with a retail value £230 million, in 2018. And since taking on the Tenderstem® brand in 2004, sales have grown from 500 tonnes to nearly 13,000, with a retail value £104 million in 2018. Both brands can now claim to be the UK’s No.1 and No.2 fresh produce brands.

Andrew Hooke, Director Global Development, Apple and Pear Australia Ltd, global brand owners of Pink Lady® commented on Andy’s amazing success: “Andy Macdonald has represented Coregeo®, and through its association, Apple and Pear Australia Limited (APAL) with distinction, honour and application for many years. Andy has overseen Coregeo® from a single product marketing entity to a highly regarded fresh produce marketing firm. One he and the team should be very proud of. We are very pleased that Andy has agreed to continue with us in a part time capacity.”









Pink Lady® apples

About the Author:

Pink Lady® is recognised as #1 apple brand in the world and is owned by Apple and Pear Australia Limited (APAL).