Exporters’ Hub

Exporting Pink Lady®

Pink Lady Grower

 

Pink Lady® apples should be packed to meet the quality standards at destination

Exporters are consistently monitored for compliance to standards

Exporters (like all licensed partners) have a strong voice in the Pink Lady® business

Before exporting the world’s best-quality branded apples, Pink Lady® apple growers guarantee the quality of their fruit. Throughout the year, in summer and winter alike, Pink Lady® apples require a high level of technical expertise, thus calling for constant, painstaking work from the brand’s excellent, valued growers. These growers work manually (contributing more than 700 hours per hectare) in small orchards. They prune, thin and harvest with unparalleled know-how to produce high-quality fruit. Only when this work is put in can the journey to becoming a Pink Lady® apple be realised.

The enemies of apples are excessive heat and time. If apples are to be consumed at their optimal eating quality, careful attention must be given to proper storage and handling all the way through from the orchard to the consumer. The time required to get this right is directly proportional to the strength of the Pink Lady® brand.

Pink Lady® apples must be stored under the atmosphere, temperature and other conditions that have been specifically developed for this unique brand.

A key goal is that the apples are never stored very long, so that fresh apples of optimal quality are always available.

As the Pink Lady® brand continues to expand around the globe it is important that all people involved in the brand – particularly packhouses, distributors, wholesalers and retailers – are aware of the need to manage all aspects of the distribution process.

While Pink Lady® is not an ‘open’ variety, it is also not a ‘club’ variety. It succeeds because the people behind the Pink Lady® brand have created a strong culture of global collaboration and peer review, underpinned by trademark controls and licensing.

The impact of the distribution chain on the quality of the product should never be underestimated, and it is essential that the Pink Lady® worldwide team adheres to the Pink Lady® brand guidelines and, in particular, the Pink Lady® Quality Standards.

 

Want to talk about exporting?

Apple and Pear Australia Limited (APAL) owns and manages the Pink Lady® brand in numerous territories worldwide and invests in the marketing and development of the Pink Lady® brand internationally.

APAL works side-by-side with the International Pink Lady Alliance Ltd, Pink Lady Development Pty Ltd, licensees and distributors worldwide to protect and enhance Pink Lady® business opportunities and the brand’s position.

Pink Lady org chart

 

The success of the Pink Lady® brand requires total commitment to and passion for delivering the world’s best apple.

If you are interested in exporting Pink Lady® apples you can apply for a license by contacting an approved Master Licensee or Territory Manager from the list below.

RegionMarketLicence TypeLicensee NameContact
AFRICAAFRICA & ISLANDSIMPORTTOPFRUIT PTY LTDRob Meihuizen
AFRICASOUTH AFRICAEXPORTTOPFRUIT PTY LTDRob Meihuizen
ASIATAIWANIMPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Craig Chester
ASIAHONG KONGIMPORTMATRIX HOLDINGSPeter Richardson
ASIAINDIAIMPORTMATRIX HOLDINGSPeter Richardson
ASIAINDONESIAIMPORTMATRIX HOLDINGSPeter Richardson
ASIAMALAYSIAIMPORTMATRIX HOLDINGSPeter Richardson
ASIASINGAPOREIMPORTMATRIX HOLDINGSPeter Richardson
ASIATHAILANDIMPORTMATRIX HOLDINGSPeter Richardson
ASIAVIETNAMIMPORTMATRIX HOLDINGSPeter Richardson
CHINACHINAIMPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Craig Chester
OCEANIAAUSTRALIAEXPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Andrew Mandemaker
OCEANIANEW ZEALANDEXPORTNEW ZEALAND PINK LADY GROWERS ASSOCIATIONPeter Beaven
UKUKIMPORTCOREGEOAndy Macdonald
EUROPEEUROPEIMPORTSTAR FRUITS DIFFUSIONRenaud Pierson
EUROPE (EXPORT)EUROPE (EXPORT)EXPORTSTAR FRUITS DIFFUSIONRenaud Pierson
RUSSIARUSSIAIMPORTSTAR FRUITS DIFFUSIONRenaud Pierson
SERBIA/ BALKANSSERBIA/ BALKANSIMPORTSTAR FRUITS DIFFUSIONRenaud Pierson
ISRAELISRAELIMPORTSTAR FRUITS DIFFUSIONRenaud Pierson
MIDDLE EASTOMANIMPORTLUCAZARADavid O’Brien
MIDDLE EASTQATARIMPORTLUCAZARADavid O’Brien
MIDDLE EASTSAUDI ARABIA/ BAHRAINIMPORTLUCAZARADavid O’Brien
MIDDLE EASTUAEIMPORTLUCAZARADavid O’Brien
NORTH AMERICACANADAIMPORT/ EXPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Craig Chester
NORTH AMERICAUSAIMPORT/ EXPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Craig Chester
SOUTH & CENTRAL AMERICABRAZILIMPORT/ EXPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Craig Chester
SOUTH & CENTRAL AMERICAPANAMA, COSTA RICA, PERU, COLUMBIAIMPORTAPPLE & PEAR AUSTRALIA LTD (APAL)Craig Chester
SOUTH & CENTRAL AMERICAURUGUAYEXPORTFRUITEC S.R.L.Mónica Reyes
SOUTH & CENTRAL AMERICAARGENTINAEXPORTLOS ALAMOS DE ROSAUER SAJuan Martin Rosauer
SOUTH & CENTRAL AMERICACHILEIMPORT/ EXPORTVIVEROS REQUINOA LIMITEDMaria Jesus Lira