Before exporting the world’s best-quality branded apples, Pink Lady® apple growers guarantee the quality of their fruit. Throughout the year, in summer and winter alike, Pink Lady® apples require a high level of technical expertise, thus calling for constant, painstaking work from the brand’s excellent, valued growers. These growers work manually (contributing more than 700 hours per hectare) in small orchards. They prune, thin and harvest with unparalleled know-how to produce high-quality fruit. Only when this work is put in can the journey to becoming a Pink Lady® apple be realised.
The enemies of apples are excessive heat and time. If apples are to be consumed at their optimal eating quality, careful attention must be given to proper storage and handling all the way through from the orchard to the consumer. The time required to get this right is directly proportional to the strength of the Pink Lady® brand.
Pink Lady® apples must be stored under the atmosphere, temperature and other conditions that have been specifically developed for this unique brand.
A key goal is that the apples are never stored very long, so that fresh apples of optimal quality are always available.
As the Pink Lady® brand continues to expand around the globe it is important that all people involved in the brand – particularly packhouses, distributors, wholesalers and retailers – are aware of the need to manage all aspects of the distribution process.
While Pink Lady® is not an ‘open’ variety, it is also not a ‘club’ variety. It succeeds because the people behind the Pink Lady® brand have created a strong culture of global collaboration and peer review, underpinned by trademark controls and licensing.
The impact of the distribution chain on the quality of the product should never be underestimated, and it is essential that the Pink Lady® worldwide team adheres to the Pink Lady® brand guidelines and, in particular, the Pink Lady® Quality Standards.
Apple and Pear Australia Limited (APAL) owns and manages the Pink Lady® brand in numerous territories worldwide and invests in the marketing and development of the Pink Lady® brand internationally.
APAL works side-by-side with the International Pink Lady Alliance Ltd, Pink Lady Development Pty Ltd, licensees and distributors worldwide to protect and enhance Pink Lady® business opportunities and the brand’s position.
The success of the Pink Lady® brand requires total commitment to and passion for delivering the world’s best apple.
If you are interested in exporting Pink Lady® apples you can apply for a license by contacting an approved Master Licensee or Territory Manager from the list below.
| Region | Market | Licence Type | Licensee Name | Contact |
|---|---|---|---|---|
| AFRICA | AFRICA & ISLANDS | IMPORT | TOPFRUIT PTY LTD | Rob Meihuizen  |
| AFRICA | SOUTH AFRICA | EXPORT | TOPFRUIT PTY LTD | Rob Meihuizen |
| ASIA | TAIWAN | IMPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Craig Chester |
| ASIA | HONG KONG | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| ASIA | INDIA | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| ASIA | INDONESIA | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| ASIA | MALAYSIA | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| ASIA | SINGAPORE | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| ASIA | THAILAND | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| ASIA | VIETNAM | IMPORT | MATRIX HOLDINGS | Peter Richardson |
| CHINA | CHINA | IMPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Craig Chester |
| OCEANIA | AUSTRALIA | EXPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Andrew Mandemaker |
| OCEANIA | NEW ZEALAND | EXPORT | NEW ZEALAND PINK LADY GROWERS ASSOCIATION | Peter Beaven |
| UK | UK | IMPORT | COREGEO | Andy Macdonald |
| EUROPE | EUROPE | IMPORT | STAR FRUITS DIFFUSION | Renaud Pierson |
| EUROPE (EXPORT) | EUROPE (EXPORT) | EXPORT | STAR FRUITS DIFFUSION | Renaud Pierson |
| RUSSIA | RUSSIA | IMPORT | STAR FRUITS DIFFUSION | Renaud Pierson |
| SERBIA/ BALKANS | SERBIA/ BALKANS | IMPORT | STAR FRUITS DIFFUSION | Renaud Pierson |
| ISRAEL | ISRAEL | IMPORT | STAR FRUITS DIFFUSION | Renaud Pierson |
| MIDDLE EAST | OMAN | IMPORT | LUCAZARA | David O’Brien |
| MIDDLE EAST | QATAR | IMPORT | LUCAZARA | David O’Brien |
| MIDDLE EAST | SAUDI ARABIA/ BAHRAIN | IMPORT | LUCAZARA | David O’Brien |
| MIDDLE EAST | UAE | IMPORT | LUCAZARA | David O’Brien |
| NORTH AMERICA | CANADA | IMPORT/ EXPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Craig Chester |
| NORTH AMERICA | USA | IMPORT/ EXPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Craig Chester |
| SOUTH & CENTRAL AMERICA | BRAZIL | IMPORT/ EXPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Craig Chester |
| SOUTH & CENTRAL AMERICA | PANAMA, COSTA RICA, PERU, COLUMBIA | IMPORT | APPLE & PEAR AUSTRALIA LTD (APAL) | Craig Chester |
| SOUTH & CENTRAL AMERICA | URUGUAY | EXPORT | FRUITEC S.R.L. | Mónica Reyes |
| SOUTH & CENTRAL AMERICA | ARGENTINA | EXPORT | LOS ALAMOS DE ROSAUER SA | Juan Martin Rosauer |
| SOUTH & CENTRAL AMERICA | CHILE | IMPORT/ EXPORT | VIVEROS REQUINOA LIMITED | Maria Jesus Lira |