NEWS

Gearing up for the 2021 US and Canada import window

Each year the Pink Lady® Chilean and New Zealand licensed exporters enjoy opportunities within the US territory before the start of the new northern hemisphere season. From August to November this year, APAL, working with ASOEX’s US Promotional Team and Pink Lady Development service providers, supported shipments from NZ and Chile into the US territory with promotional support programs and digital media activity.

This was the first time APAL has invested in the US territory – a result of our commitment to APAL’s new Master Licence partnership with Pink Lady America.

We look forward to growing this program each year.

Once consumers, retailers and importers experience the higher Pink Lady global quality standards and premium brand support during the import window, we are confident there will be opportunities for our partners to lift the US domestic market off the back of this.

APAL are actively planning the 2021 program. Any licensed exporters looking to find opportunities in the US in the August to October window, please contact Craig Chester at cchester@apal.org.au.

Craig Chester

About the Author:

Head of Commercial & Brand Development, Apple and Pear Australia Limited

cchester@apal.org.au