Only the best of the best apples are selected, hand-picked and given the Pink Lady® seal of approval – the pink heart-shaped sticker you find on every one of these apples. It’s a symbol of a Pink Lady® apple’s authenticity and guarantees consistent quality.
Grown with care
A Pink Lady® apple’s unique flavour and qualities are not an accident. The way the rows of trees are orientated, the positioning of the branches and the amount of foliage on the trees are carefully considered to ensure Pink Lady® apples receive as many rays of sunshine as possible.
The Pink Lady® apple is discerning of where it will grow.
With ideal conditions extending from the Loire Valley in central France and stretching across the sun-kissed south, through the Emilia–Romagna and South Tyrol regions of Italy and across to Catalonia in Spain, Europe was almost designed to grow great apples for the Pink Lady® brand, providing the perfect blend of soil, sun and rain, with warm days and crisp nights.
In South Africa, circled by mountains, the Elgin valley in the Western Cape is internationally renowned for its apples, and South African Pink Lady® apples have a reputation worldwide for quality.
Australia is renowned as the first country to have grown Cripps Pink and the owner of the Pink Lady® brand. The stunning Southern Forests region of Western Australia is home to the Giblett, Mercer and Newton families – some of the first growers of Pink Lady® apples in the world.
Further east, Pink Lady® apple plantings flourish in growing regions bordered by mountains and glacial rivers in southern Chile.
And not far at all from the Pink Lady® brand’s point of origin, through two of the world’s most pristine growing environments, Hawkes Bay and Havelock in New Zealand, flows the lifeblood of the global Pink Lady® apple supply.
Selected for quality
Pink Lady® apple varieties are among the first to blossom and the last to be harvested. To determine the ideal time for harvest to meet Pink Lady® specifications, technicians measure optimal ripeness, analysing sugar content, starch conversion (an indicator of flavour development), colour and firmness. Through this sampling, each grower can determine whether or not their crop has reached peak ripeness.
Producers harvest their fruit by hand and in several ‘waves’ to ensure they select only the ripest fruit. To maintain good fruit quality, Pink Lady® apples are picked only during dry weather and from the bottom of the tree towards the top in order to prevent apples being damaged by falling onto each other. Each apple is gently grasped in the palm of the hand, then rolled upward before being broken off without being damaged. The apple is removed from the branch with its stem intact and gently placed in crates. All Pink Lady® apple pickers are trained in this traditional technique.
The extra time Pink Lady® apples spend in the sun and natural elements gives this premium fruit its characteristic blush, sweeter crunch and refreshing fizz.
Across the Pink Lady® brand, the main priority is quality: as a result, the harvest is generally 15 per cent slower than that of other apple varieties.
The entire team behind Pink Lady® apples is, by its nature, proudly part of the slow food movement.