NEWS

IPLA Japan 2019

The International Pink Lady Association (IPLA) conference represents an important annual milestone in the global growth and development of the Pink Lady® brand.

Held during October in Hirosaki City, Japan’s largest apple growing region, the annual summit brought together 40 IPLA members and key stakeholders from around the world to tackle a busy agenda including:

  • Territory reviews/feedback on growing regions and Pink Lady® markets: Japan, Uruguay, Argentina, New Zealand, Australia, Africa, Chile, South America, United Kingdom and Europe.
  • Pink Lady Development Initiatives for South East Asia, Middle East Gulf States and new priority markets (SMSP)
  • APAL staffing initiatives and updates from the brand owner
  • Registration, licensing, and quality issues for Cripps Pink / Rosy Glow
  • Global brand operations
  • Future direction, structure and role and function of IPLA

Meeting for just the second-time in-person, the five Global Project Teams also presented updates and agreed priorities for the coming 12 months.  Read more on each the outputs of these Project Teams here.

Taka Nakamura, Japan’s Pink Lady® Master Licensee, ensured that IPLA attendees also got a taste of Japanese orchard life, with a visit to an orchard and the Hirosaki Central Market for an apple auction.

The annual gathering took on a bittersweet note as visionary members Andy Macdonald – UK, Peter Beaven –NZ and Sandy Dickinson – Australia were farewelled.

“Andy, Peter and Sandy have contributed enormously to the development of the Pink Lady® brand and the next generation of IPLA leaders will have big shoes to fill – although I’m confident they will!” said Jon.

Speaking on his retirement, Peter Beavan said: “The most important  task for both IPLA and APAL in the immediate future is to ensure that the lines of communication between the brand owner and the supply chain are open and working well in both directions.”

IPLA and APAL send their thanks to Taka and his team for their organisation of a seamless IPLA 2019.

Pink Lady® apples

About the Author:

Pink Lady® is recognised as #1 apple brand in the world and is owned by Apple and Pear Australia Limited (APAL).

pinkladyglobal@pinkladyapples.com