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IPLA to meet in Chile

The International Pink Lady Alliance Ltd (IPLA) will hold its eighteenth program of annual meetings in the week beginning 30 September 2018. This year the IPLA program will be held in Santiago, Chile and hosted by Viveros Requinoa Ltd and ASOEX.

The current members of the IPLA represent the majority of territories licensed to produce and trade in Pink Lady® apples globally. IPLA was established in 2001 and since then annual meetings have been a solid foundation and reference point supporting the success of the global Pink Lady® business.

The meetings are an opportunity for approximately 60 people from 14 countries to come together to share knowledge and experiences.

The IPLA aims to ensure the Pink Lady® brand continues its trajectory of success as a premium product and that stewardship of the brand values remain strong.

There are three classes of Membership to the IPLA, each with varying representation, voting rights and Membership fees. IPLA membership is available to: people who have a demonstrated dedication to the Pink Lady® brand; holders of a Pink Lady® trade mark licence or distribution agreement, that demonstrate a commitment to best interests of the Pink Lady® brand.

For more information contact IPLA Business Liaison & Coordinator Sandy Dickinson at ipla.sandy@gmail.com.

Pink Lady® apples

About the Author:

Pink Lady® is recognised as #1 apple brand in the world and is owned by Apple and Pear Australia Limited (APAL).

pinkladyglobal@pinkladyapples.com