The Pink Lady® Design Contest has been renewed and is aimed at encouraging young talents but also at sharing a unique experience with consumers, in line with its collaborative and innovative model.
This year, five young rising designers were identified and took part in a competition which was notably present on social networks. Each one of them put forward a creation around the topic of greed, naturality or humans, which was then submitted to the voters and to the trained eye of the APLE team supported by the famous blogger Doris.
Youliegram and her arty apple eater won the fans award with 1,073 votes out of nearly 3,000.
Margot Ramstein and her elegant and poetic illustration of an orchard in bloom and Salamech and his dazzling apple jigsaw inspired by street art both received the approval of the jury.
The three creations will be printed onto the two million shopping bags distributed throughout Europe in the coming season.
For more information contact Julia Savin, Communication and PR Manager, Pink Lady Europe at email@example.com.