Pink Lady Development Ltd, in conjunction with APAL hosted an al fresco style stand to promote the Pink Lady® brand and product to buyers across the region. The Pink Lady® brand has recently received a refresh, with the new, modern look also on display for the first time. The stand was a hive of activity across all three days of the show, with existing importers mixing with new and hopeful participants. The new look branding was a feature in conversation.
Head of Group Brand and Regional Manager for Asia, Craig Chester described the Pink Lady® stand at Asia Fruit Logistica as a vital hub for meeting with stakeholders from across the region. “With Asia becoming increasingly important to the Pink Lady® brand, the importance of the stand in Hong Kong also increases,” Craig said.
Asia Fruit Logistica is set to run from 4-6 September 2019.