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Pink Lady® events, around the globe

Pink Lady®at Asia Fruit Logistica

Pink Lady Development Ltd, in conjunction with APAL hosted an al fresco style stand to promote the Pink Lady® brand and product to buyers across the region at Asia Fruit Logistica in September.

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Pink Lady® Makes it Possible

The Pink Lady® brand teamed up with online magazine The Pool in July 2018 to help make some valuable ‘me time’ possible for its readers at L’Occitane’s flagship store on Regent Street in London.

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Digital amplification boosts sponsorships

Well-known for its established involvement in the Virgin Money London Marathon and annual support of Pride, in partnership with Gay Star News, digital marketing activity for the Pink Lady® brand has increased in 2018 with a string of successful activations led by Coregeo®.

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Pink Lady Apples LogoPink Lady® apples recognised with award

Pink Lady® apples have been named as the winner of the Snacks (Fruit Solution) category for this year’s Healthy Food Guide Best of Health Awards 2018 in the United Kingdom.

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Pink Lady® sales increase during the UK summer

Pink Lady® apples have seen a spike in sales in the United Kingdom (UK) with July figures up 45 per cent compared to the same period last year, resulting in a record increase for the brand and helping to maintain its spot as number one brand in the fresh produce market.

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Events in Europe

The team at Pink Lady Europe have been running various campaigns and new events to coincide with the southern hemisphere season including television advertising; participating in a French sailing competition; taking the Pink Lady® van on a road trip through Germany and more!

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Congratulations to Star Fruits for celebrating 50 years

On behalf of the Pink Lady® global network, we would like to congratulate Star Fruits on achieving the momentous milestone of 50 years success in business. A party was held in June 2018 and was, from all reports, a fantastic event with a great turn out!

If you have any photos from this event, please send to rzealley@apal.org.au.

Pink Lady® apples

About the Author:

Pink Lady® is recognised as #1 apple brand in the world and is owned by Apple and Pear Australia Limited (APAL).

pinkladyglobal@pinkladyapples.com