PinKids® and the friendly monsters

Following the success of partnering with blockbuster movies, PinKids® has now partnered with Hotel Transylvania 3. The past two seasons have seen a powerful upswing in PinKids® consumption which exceeded 3,000 tons for 2017/18.  This performance is partially due to the development of partnerships with successful licences.

  • +190 per cent in 2016/17 for the Ice Age event vs the previous season with no licence
  • +36 per cent more in 2017/18 with Despicable Me, but also one new market and +35 per cent co-branding partnerships

The strategy has paid off and made it possible to increase sales volumes and in-store visibility operations while reducing promotions.

This season, our children’s favourite apple is back with the third instalment in the successful and constantly growing Hotel Transylvania franchise, which can boast 76 per cent notoriety among 6-12-year-olds.

This new event will be highlighted in 12 countries (Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain, Sweden and the United Kingdom) starting with the season launch and until the end of January 2019 via punnets and dedicated fruit stickers as well as small collectible magnets.

For more information contact Julia Savin, Communication and PR Manager, Pink Lady Europe at

Pink Lady® apples

About the Author:

Pink Lady® is recognised as #1 apple brand in the world and is owned by Apple and Pear Australia Limited (APAL).