The North American market is beginning it’s journey in aligning to the Global Pink Lady brand guidelines, following the partnership agreement between APAL and Brandt Fruit Trees (BFT)/ Pink Lady America (PLA).
Progress is already being made for domestic U.S. and Canadian markets, and is pleasing to see. Direction for packaging, POS, advertising materials, digital and social media has been developed by Proprietary Variety Management (PVM) and their agency McDill, for use and reference of companies trading Pink Lady branded apples within the U.S. and Canadian markets.
This is helping exporters and importers, who already use the Global Pink Lady Brand, to minimise duplication of packaging and materials. It also creates a more consistent, stronger brand.
Proprietary Variety Management (PVM) is a global IP and commercialization company for new fruit varieties, which manage the development of the Cosmic Crisp® and Pink Lady® brands.