Over 30 years, Pink Lady® has evolved from the world’s first branded apple to one of the best-known fruit brands in the world. Today, we’re the number one apple brand in the UK* and sold in over 120 countries.
But while our reach is global, we never forget our roots. We believe difference is beautiful, and we celebrate the cultural nuances of each of our global markets.
PINK LADY®
IS A BRAND,
NOT A VARIETY
*Source: Kantar Worldpanel | 52 w/e 12 May 2024 | Fresh Wholehead Fruit and Vegetables Market | No 1 defined by total spend value in the latest 52 weeks.
PINK LADY® INVITES YOU TO INDULGE YOUR CURIOSITY AND
BITE INTO THE
PINK SIDE OF LIFE
PINK LADY® APPLES CHALLENGE THE CONVENTIONAL APPLE CODE
Which is why we celebrate vibrant self-expression and forging your own delicious path. With a flavour and eating experience unlike any other apple on the market, we’re not just comfortable being different. We celebrate it.
WE HAVE A
30 YEAR GLOBAL
BRAND STORY
Fueled by our distinctive taste and unapologetically bold brand, we celebrate our history while keeping an eye trained firmly on the future.
Fueled by our distinctive taste and unapologetically bold brand, we celebrate our history while keeping an eye trained firmly on the future.
THE APPLE THAT’S AS
UNIQUE AS YOU ARE
Pink Lady® apples aren’t just an energetic treat. They’re an expression of vibrancy and self-love – an invitation to freely express yourself, and to have fun while you’re doing it.
Pink Lady® apples aren’t just an energetic treat. They’re an expression of vibrancy and self-love – an invitation to freely express yourself, and to have fun while you’re doing it.
Celebrating nature
Pink Lady® Organic apples have the same qualities as a conventional Pink Lady®, but they’re grown with organic certification.
Look for the ‘Pink Lady® Organic’ sticker.
Celebrating nature
Pink Lady® Organic apples have the same qualities as a conventional Pink Lady®, but they’re grown with organic certification.
Look for the ‘Pink Lady® Organic’ sticker.
Perfect little apples for perfect little hands
With the same audible crunch and fizzy juice as their big sister, Pink Lady®, only smaller (and cuter!), PinKids® apples are the perfect healthy snack for kids on the go.
Naturally small, naturally delicious.
JOIN THE
PINK LADY®
NETWORK
The Pink Lady® trademark is owned by Apple and Pear Australia Limited (APAL), and managed globally by Twenty Degrees.
Through this global management structure, the ongoing investment in the brand’s international development and marketing has seen Pink Lady® grow to become the world’s most loved apple brand, sold in over 120 countries.
A cornerstone of the global Pink Lady® business is a strong international network of licensees and distributors. Only licensed exporters can supply Pink Lady® apples to licensed importers, ensuring the integrity of our global apple brand.
If you are interested in exporting, importing or selling Pink Lady®, you can apply for a license by contacting us.