Pink Lady® was the world’s first branded apple. 30 years on, Pink Lady® is now sold in 120 countries, the No.1 apple brand in the UK*, and one of the best-known brands of fruit in the world.
PINK LADY®
IS A BRAND,
NOT A VARIETY
*Source: Kantar Worldpanel | 52 w/e 12 May 2024 | Fresh Wholehead Fruit and Vegetables Market | No 1 defined by total spend value in the latest 52 weeks.
PINK LADY® INVITES YOU TO INDULGE YOUR CURIOSITY AND
BITE INTO THE
PINK SIDE OF LIFE
PINK LADY® APPLES CHALLENGE THE CONVENTIONAL APPLE CODE
With a flavour and eating experience unlike any other apple on the market. We’re not just comfortable being different, we celebrate it.
WE HAVE A
30 YEAR GLOBAL
BRAND STORY
Fueled by our unique taste and unapologetically bold and beautiful brand.
Fueled by our unique taste and unapologetically bold and beautiful brand.
THE APPLE THAT’S AS
UNIQUE AS YOU ARE
Pink Lady® apples are not just an energetic treat; they are an invitation to freely express yourself, and to have fun while you’re doing it.
Pink Lady® apples are not just an energetic treat; they are an invitation to freely express yourself, and to have fun while you’re doing it.
Grown with
nature
Pink Lady® Organic have all the same qualities of a conventional Pink Lady®, but are grown with organic certification.
Look for the ‘Pink Lady® Organic’ sticker.
Grown with
nature
Pink Lady® Organic have all the same qualities of a conventional Pink Lady®, but are grown with organic certification.
Look for the ‘Pink Lady® Organic’ sticker.
Perfect little apples for perfect little hands
PinKids® apples have all the sensory qualities of their big sister, Pink Lady®, only smaller.
The perfect healthy snack for children, naturally small, naturally delicious.
JOIN THE
PINK LADY®
NETWORK
Apple and Pear Australia Limited (APAL) owns the Pink Lady® trademark. The brand is managed by Twentyº, a wholly owned subsidiary of APAL.
Consistent investment in the marketing and development of the Pink Lady® brand internationally has seen it grow from the world’s first branded apple 30 years ago to being sold in 120 countries.
A cornerstone of the global Pink Lady® business is a strong international network of licensees and distributors. Licensed exporters can only supply Pink Lady® apples to licensed importers.
If you are interested in exporting, importing or selling Pink Lady® you can apply for a license by contacting us.