In an exciting collaboration, Pink Lady® was the primary sponsor of a brand-new television program in South Africa, “Herman en die Ladies” (Herman and the Ladies). Featuring renowned celebrity chef, editor, and author Herman Lensing, the show is a tribute to inspiring breast cancer survivors, featuring heartfelt conversations with breast cancer survivors.

As part of the program, Herman incorporates Pink Lady® into delectable baked goods, creating dishes that harmonize beautifully with the show’s uplifting theme. Moreover, viewers will get a glimpse of our latest TV commercial, further emphasizing the exquisite qualities of Pink Lady® apples. Prominent local news outlets, including News24 and Die Burger, have shared articles about the survivors’ inspiring stories and the show’s delectable content.