Pink Lady South Africa
Pink Lady South Africa has teamed up with well-known chef and influencer, Heleen Meyer, to produce 10 unique TV video adverts for KykNET’s VIA TV channel. These 30 second adverts will feature five short recipes for gourmet Pink Lady® snacks and another five will showcase handy tips for Pink Lady® branded apples. The adverts air in August with each advert repeated four times daily.
Above: Behind the scenes of the VIA TV advert shoot with Heleen Meyer.
Pink Lady Kenya
With great excitement, Pink Lady Kenya had its first market activation in the Highridge wholesale market on 25 June 2019. Branded shopping bags and caps were handed out to resellers who buy Pink Lady® branded apples at the market. Everyone enjoyed the activation and the shopping bags was a crowd favourite.
In Kenya, 90% of fruit is sold at markets like these to resellers who sell on the side of the road in nearby neighbourhoods, while only 10% of all fruit is sold in retail stores. Kenyans are very quality conscious and Pink Lady® branded apples continue to grow in popularity.