Pink Lady® Kenya has unveiled a vibrant new campaign that showcases the universal appeal of Pink Lady® apples across diverse Kenyan landscapes with Taste the Wow. Everyday, everyone. Celebrating the versatility and wide accessibility of Pink Lady® apples, the relatable campaign underscores that Pink Lady® apples are there to be enjoyed by all.

Whether savouring a quick snack on a tuktuk or matatus ride or taking a quiet moment by the beach or in the mountains, the campaign positions Pink Lady® apples are your perfect companion. Through compelling storytelling, Pink Lady® Kenya invites consumers to make every day an opportunity to experience the wow of Pink Lady® apples, no matter where they are.

 

 

A vibrant social media campaign celebrated the everyday enjoyment of Pink Lady® apples, featuring retail activations and creative marketing initiatives including flash mobs, vibrant building light displays, and eye-catching Pink Lady® branded tuktuks that brought the campaign to life!

Whether at home or out exploring, Pink Lady® apples are the perfect companion for any occasion. Locally celebrated as a symbol of sweetness and freshness, Pink Lady® apples stands out for their meticulous cultivation and harvesting at the peak of perfection, making them ready to be enjoyed by everyone, everywhere.

From school snacks to festival treats, or as a convenient option to enjoy on the go, Pink Lady® apples in Kenya are a delicious and nutritious choice for everyone, everywhere!