Pink Lady® Europe has once again made its mark at the National Ploughing Championships in Ireland, supporting the event for the fifth consecutive year.

Since its inception in 1931, the National Ploughing Championships is an annual showcase of agricultural innovation, attracting thousands of visitors each year. Pink Lady® Europe’s consistent presence at this annual event underlines the brand’s commitment to connecting with the local Irish community.

Over 200,000 consumers attended this year’s event, where the new PinKids® mascot made its big debut, receiving an enthusiastic welcome from attendees of all ages.

Notably, the winner of Pink Lady® Europe’s ‘Adopt-a-Tree’ competition was also celebrated at the event. Irish consumer Niamh F. emerged as the lucky winner, earning an exciting trip to a French Pink Lady® apple orchard. As the competition winner, Niamh will have the opportunity to meet one of Pink Lady® Europe’s esteemed growers and personally pick her own Pink Lady® apples in the coming season.

The National Ploughing Championships once again served as an excellent occasion for Pink Lady® Europe to connect with its ever-growing base of loyal Irish consumers and share memorable moments with all attendees in Ratheniska, Ireland.