Pink Lady® is excited to announce the launch of its new brand positioning, Pink Side of Life, across Asia and the Gulf.

Unlike the usual divide between sweet red and sour green apples, Pink Lady® offers a unique taste profile that challenges these traditional norms. Bold and full of personality, the Pink Side of Life is all about celebrating this distinctiveness. Rooted in direct consumer insights, the new positioning aims to connect on an emotional leve, highlighting the joy of living life authentically.

 

 

Tailored to resonate with local audiences, Pink Side of Life reflects Pink Lady® apples’ dedication to creating meaningful connections and embracing diversity across cultures. Leveraging valuable insights from consumer and category-led workshops in Asia, the Gulf and the United Kingdom, a market-specific approach ensures that Pink Side of Life can truly connects with consumers in the different regions.

 

 

Consumers will see Pink Side of Life come to life with eye-catching festive occasion packaging, vibrant in-store POS and engaging online campaigns, already live in Thailand, China, and Taiwan.

As the world’s most loved apple brand, Pink Lady® invites you to explore a unique and refreshing eating experience. Taste the difference, embrace individuality, and discover the Pink Side of Life!