PinKids® and the friendly monsters

Following the success of partnering with blockbuster movies, PinKids® has now partnered with Hotel Transylvania 3. The past two seasons have seen a powerful upswing in PinKids® consumption which exceeded 3,000 tons for 2017/18.  This performance is partially due to the development of partnerships with successful licences. +190 per cent in 2016/17 for the Ice … Continued

Pink Lady® events, around the globe

Save the date: 6 February 2019 The Pink Lady® licensee meeting and annual party at Fruit Logistica, Berlin will be held Wednesday, 6 February. More information and an invitation will be sent in the coming weeks. Fruit Logistica Berlin runs 6-8 February 2019.   IPLA conference 2018 The eighteenth annual meetings of the International Pink … Continued

A season of challenge

Despite intensive promotional measures, Northern Hemisphere (NH) 2018/19 season sales are down by 10 per cent four weeks after the season launch, compared to the 2016/17 season. The key reasons for the decline include: Weather conditions, mainly in the South of France and Italy, have been the worst in 25 years. The 2018/19 season launch … Continued

Celebrating the first Pink Lady® Africa event

Pink Lady® apples Africa hosted their first event in Kenya this year, an influencer brunch at Tigoni Lakehouse with Chef Mulunda. Thirty social media influencers were invited to enjoy a four-course meal prepared by Chef Mulunda, coupled with stunningly picturesque views. Each meal was infused or cooked with Pink Lady® apples while each course was … Continued

Crafts for Cancer event, South Africa

Pink Lady® apples together with Rees Dynamic, hosted their ninth annual Pink Lady® Crafts for Cancer event on Saturday, 20 October 2018 at The Lord Charles Hotel in Somerset West, South Africa.  The event is held to raise funds for the Tygerberg Hospital Breast Clinic fund and this year raised R50,000 (almost $3,500 USD). Being … Continued

IPLA conference 2018

The eighteenth annual meetings of the International Pink Lady Alliance (IPLA) were a vibrant success with many participants taking full advantage of having all Pink Lady® members in one location with additional meetings scheduled either side of the event. A four-day program was enjoyed by over 70 participants with generous support from the Chilean hosts, … Continued

Territory in focus: South America

Pink Lady Development (PLD) focus:  Stage I – Brazil, Chile, Peru, Columbia Stage II – Ecuador, Costa Rica, Panama, Honduras Imported Pink Lady® Southern Hemisphere (SH) season 2018:  269,915 kg (+47 per cent) SH exporter contributions to PLD 2018:  1,502,669 kg Pink Lady® prompted brand awareness 2018: Brazil 34 per cent   Chile 51 per … Continued

Cripps Pink mutations and the Pink Lady® brand

Apple and Pear Australia Limited (APAL) has sole discretion on the inclusion of Cripps Pink mutations into the Pink Lady® brand, based on a number of criteria related to the quality of the fruit and the suitability within the existing Pink Lady® system. There are a small number of varieties under review by APAL. In … Continued

Expanding the Pink Lady® opportunity

It’s great to see progression of Pink Lady Development (PLD) with the introduction of Project Indigo and the launch of the formal expression of interest (EOI) process. This signifies an exciting new chapter for PLD which is a joint venture between Star Fruits and APAL to develop new markets. The EOI is an opportunity to … Continued

Subscribe to the Pink Lady® member area

The Pink Lady® website provides a wealth of information for Master Licensees, sub-licensees, importers and exporters. Over the coming months we will be transitioning to include all reporting and other communication in the password protected member only section, which means that now is a good time to ensure you have a log in and are … Continued