Pink Lady® sales increase during the UK summer

Pink Lady® apples have seen a spike in sales in the United Kingdom (UK) with July figures up 45 per cent compared to the same period last year, resulting in a record increase for the brand and helping to maintain its spot as number one brand in the fresh produce market. Annual sales year to … Continued

Pink Lady® apples recognised with award

Pink Lady® apples have been named as the winner of the Snacks (Fruit Solution) category for this year’s Healthy Food Guide Best of Health Awards 2018 in the United Kingdom. The fresh produce brand has been driving volume growth by directing marketing efforts on its key snacking message, with the latest advertising campaign, ‘Get Your … Continued

Digital amplification boosts sponsorships

Well-known for its established involvement in the Virgin Money London Marathon and annual support of Pride, in partnership with Gay Star News, digital marketing activity for the Pink Lady® brand has increased in 2018 with a string of successful activations led by Coregeo®. The activities included using live broadcast content, sampling, digital influencer links and … Continued

Pink Lady® Makes it Possible

The Pink Lady® brand teamed up with The Pool in July 2018 to help make some valuable ‘me time’ possible for readers of online magazine at L’Occitane’s flagship store on Regent Street in London. The exclusive event, Pink Lady® Makes it Possible, was offered to readers of The Pool. Proceeds from the ticket sales went to … Continued

Territory in focus – South East Asia

To develop new markets, APAL and its European licensee Star Fruits have established a joint venture company Pink Lady® Development Limited (PLD). PLD is funded from a portion of royalties collected from Pink Lady® apples imported into the United Kingdom and the European Union along with royalties collected on Pink Lady® apples in new markets. The … Continued

Pink Lady® Pollination Project

Consultation results and next steps, May 2018 Throughout November 2017 to February 2018, a series of presentations and discussions were held with growers and apiarists in Southern Hemisphere growing regions. Consultation materials were developed and shared throughout the Pink Lady® licensee networks. Webinars were held with growers’ representatives from Australia, South Africa, New Zealand and Chile. Consultation documents … Continued

Food Photography in the media

Following the Pink Lady® Food Photographer of the Year 2018 Awards, a range of international media outlets have celebrated the success across print, digital and radio channels. Bangladeshi photographer Noor Ahmed Gelal took out the top prize for his shot, Praying with Food. This year 8,000 images were entered from 60 countries and Coregeo® Ltd Managing Director … Continued

Alvin’s Analysis – May 2018

Southern Hemisphere outlook and opportunities for Pink Lady®, May 2018 APAL’s Alvin Kee talks us through the status of this year’s Pink Lady® global crop with a close look at the Southern Hemisphere crop outlook and his view of South East Asia as an export opportunity for Pink Lady® apples. Pink Lady® Southern Hemisphere crop … Continued

Brand Evolution for Pink Lady®

The Pink Lady® global brand is one of the Australian pome fruit industry’s most important and valuable possessions. Apple and Pear Australia Limited (APAL), as custodians of the brand, identified the need for renewal after almost nine years since the last brand update in 2008. To put this in context, the first iPhone was about … Continued

What’s happening at APAL?

As a peak industry body, Apple and Pear Australia Limited (APAL) brings a unique perspective and truly global objective to the Pink Lady® brand and commercial business. APAL’s role is to positively impact the viability, profitability and sustainability of the Pink Lady® brand for all licensees. Put simply, we are here to support and encourage … Continued