Pink Lady® Licensee meeting at Fruit Logistica

If you’re attending Fruit Logistica, don’t miss the chance to connect with Pink Lady. You’re invited to attend the 2019 Pink Lady® Licensee meeting at Fruit Logistica, Berlin. This is a chance to get an update on royalties and markets, and reconnect with other licensees. Date: Wednesday, 6 February, 2019 Time: 11am -12pm Location: Ragensburg Room Let us know … Continued

Russian Strategy Relaunched

Since Russia’s ban against all agricultural products from the EU in 2014, Star Fruits and Pink Lady® Europe have been committed to devising an alternative ‘Russia Strategy’ to reignite and protect brand investments previously made in the territory. Star Fruits are pleased to confirm that a number of import licenses will be established in Russia, … Continued

You’re Invited!

It may be frosty in Berlin, but a new season is already underway in the southern hemisphere so let’s come together and celebrate at Flower Power by Pink Lady®. If you are attending Fruit Logistica 2019, please join members of the global Pink Lady® family for a relaxed evening of celebration and networking. Date: Wednesday … Continued

Pink Lady® Royalty and License Updates for 2019

As another southern hemisphere season gets underway, a number of important changes have been made to the Pink Lady® royalty system and licenses for the upcoming season aimed at developing new and emerging markets. Royalty rates: To drive the development of new markets for Pink Lady® (referred to Selective Market Supply Program) increased rates for … Continued

EOI confirms new and emerging markets as hot property

Identifying and driving the next horizon of growth for Pink Lady® is at the core of the Selective Market Supply Program (SMSP), a strategic initiative developed by Pink Lady® Development Limited (PLD). The Project took a major step forward this week, receiving a number of extremely strong Expressions of Interest (EOI) proposals for the program, … Continued

Say Cheese, it’s Alex James!

Pink Lady® Food Photographer of the Year (PLFPOTY), the world’s leading awards for food photography and film, are delighted to announce that their Master of Ceremonies for the Champagne Taittinger Awards Evening in April 2019 at the Mall Galleries, London will be the legendary musician and cheesemaker Alex James. “We are absolutely thrilled that Alex is … Continued

Pink Lady® Clicks event

Pink Lady® Clicks is a consumer competition with a focus in Asia that will run in conjunction with Pink Lady® Food Photographer of the Year (PLFPOTY). Thailand, being one of the best performing countries among all the emerging markets, was chosen to lead a new consumer marketing initiative. As part of this new consumer marketing focus … Continued

Packaging tailored to seasonal events

To build and strengthen awareness of Pink Lady® in Europe, and more specifically in emerging markets, the brand is making a splash by developing a range of new customised packaging. These limited editions are a great opportunity to drive attachment to the brand and encourage consumers to choose Pink Lady® apples. To develop its new … Continued

Pink Lady® marketing activity

PinKids® and the friendly monsters Following the success of partnering with blockbuster movies, PinKids® has now extended this partnership to Hotel Transylvania 3. The past two seasons have seen a powerful upswing in PinKids® consumption which exceeded 3,000 tons for 2017/18. Read more   New designs for Pink Lady® shopping bags The Pink Lady® Design … Continued

New designs for Pink Lady® shopping bags

The Pink Lady® Design Contest has been renewed and is aimed at encouraging young talents but also at sharing a unique experience with consumers, in line with its collaborative and innovative model. This year, five young rising designers were identified and took part in a competition which was notably present on social networks. Each one … Continued