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New markets beckon for Pink Lady®

Growing existing markets and developing new markets for the Pink Lady® brand is a key priority for APAL and aligns with our commitment to add genuine value to licensees. Southeast Asia provides a gateway to grow the Pink Lady® brand and this was highlighted at the recent Asia Fruit Logistica event in Hong Kong. Each … Continued

Pink Lady® Profile — Marion Tschantre

Position at Star Fruits: Pink Lady® Import Manager. What you do: I am in charge of the Pink Lady® import department in which we manage around 45 importers located in different countries in Continental Europe (Belgium, France, Germany, the Netherlands, Scandinavian countries, Italy, Spain, Portugal) and Ireland. This means to coordinate importation and sales programs between … Continued

Plans to authorise Cripps Pink trees in South America

In the spirit of collaboration and to maintain international licensing consistency, Star Fruits are encouraging growers in Chile, Uruguay and Brazil to declare their Cripps Pink and Rosy Glow trees to ensure they can continue to export to the EU and participate in the Pink Lady® brand program. Since the first Cripps Pink trees were … Continued

Pink Lady® Food Photographer of the Year 2019

Pink Lady® Food Photographer of the Year celebrates the very best of food photography and film. Affiliation with Pink Lady® Food Photographer of the Year provides global exposure for the Pink Lady® brand. Since launching in 2011 over 50,000 entries have been received from more than 60 countries worldwide. Open to everyone from professional to … Continued

Alvin’s Analysis — September 2018

The second half of the 2018 southern hemisphere season is showing great potential with a healthy supply and opportunity for growth in both established and emerging markets. The volume forecasts for southern hemisphere (SH) 2018 continue to be strong, with Star Fruits most recent newsletter forecasting Chile supply at almost 90,000MT for the full season. … Continued

Territory in focus — Middle East

Pink Lady Development in the Middle East With a vision to build new markets and advance Pink Lady® into a global brand, Pink Lady Development Limited (PLD) was formed in 2013 as a joint venture between Apple and Pear Australia Ltd (APAL) and its European licensee, Star Fruits. Funded from a portion of royalties collected … Continued

Pink Lady® at Asia Fruit Logistica

Pink Lady Development Ltd, in conjunction with APAL hosted an al fresco style stand to promote the Pink Lady® brand and product to buyers across the region. The Pink Lady® brand has recently received a refresh, with the new, modern look also on display for the first time. The stand was a hive of activity … Continued

IPLA to meet in Chile

The International Pink Lady Alliance Ltd (IPLA) will hold its eighteenth program of annual meetings in the week beginning 30 September 2018. This year the IPLA program will be held in Santiago, Chile and hosted by Viveros Requinoa Ltd and ASOEX. The current members of the IPLA represent the majority of territories licensed to produce and … Continued

Events in Europe

The team at Pink Lady Europe (PLE) have been running various campaigns and new events to coincide with the southern hemisphere season including: A new wave on TV Pink Lady® branded promotions appeared on TV screens for a two-week period in June via national and digital channels in six countries: Germany, Belgium, Netherlands, Ireland, Norway and Denmark. … Continued

Pink Lady® events, around the globe

Pink Lady®at Asia Fruit Logistica Pink Lady Development Ltd, in conjunction with APAL hosted an al fresco style stand to promote the Pink Lady® brand and product to buyers across the region at Asia Fruit Logistica in September. Read more   Pink Lady® Makes it Possible The Pink Lady® brand teamed up with online magazine … Continued