Territory in focus – South East Asia

To develop new markets, APAL and its European licensee Star Fruits have established a joint venture company Pink Lady® Development Limited (PLD). PLD is funded from a portion of royalties collected from Pink Lady® apples imported into the United Kingdom and the European Union along with royalties collected on Pink Lady® apples in new markets. The … Continued

Pink Lady® Pollination Project

Consultation results and next steps, May 2018 Throughout November 2017 to February 2018, a series of presentations and discussions were held with growers and apiarists in Southern Hemisphere growing regions. Consultation materials were developed and shared throughout the Pink Lady® licensee networks. Webinars were held with growers’ representatives from Australia, South Africa, New Zealand and Chile. Consultation documents … Continued

Food Photography in the media

Following the Pink Lady® Food Photographer of the Year 2018 Awards, a range of international media outlets have celebrated the success across print, digital and radio channels. Bangladeshi photographer Noor Ahmed Gelal took out the top prize for his shot, Praying with Food. This year 8,000 images were entered from 60 countries and Coregeo® Ltd Managing Director … Continued

Alvin’s Analysis

Southern Hemisphere outlook and opportunities for Pink Lady®, May 2018 APAL’s Alvin Kee talks us through the status of this year’s Pink Lady® global crop with a close look at the Southern Hemisphere crop outlook and his view of South East Asia as an export opportunity for Pink Lady® apples. Pink Lady® Southern Hemisphere crop … Continued

Brand Evolution for Pink Lady®

The Pink Lady® global brand is one of the Australian pome fruit industry’s most important and valuable possessions. Apple and Pear Australia Limited (APAL), as custodians of the brand, identified the need for renewal after almost nine years since the last brand update in 2008. To put this in context, the first iPhone was about … Continued

What’s happening at APAL?

As a peak industry body, Apple and Pear Australia Limited (APAL) brings a unique perspective and truly global objective to the Pink Lady® brand and commercial business. APAL’s role is to positively impact the viability, profitability and sustainability of the Pink Lady® brand for all licensees. Put simply, we are here to support and encourage … Continued

Pink Lady® Profile – Amy Larking

Position at Apple and Pear Australia Limited (APAL):  In-house Legal Counsel What you do: I manage the intellectual property portfolio for APAL. This involves negotiating and settling the licences required to support the management of the global Pink Lady® brand as well as other contracts associated with APAL’s business – for example, those which cover … Continued