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Say Cheese, it’s Alex James!

Pink Lady® Food Photographer of the Year (PLFPOTY), the world’s leading awards for food photography and film, are delighted to announce that their Master of Ceremonies for the Champagne Taittinger Awards Evening in April 2019 at the Mall Galleries, London will be the legendary musician and cheesemaker Alex James. “We are absolutely thrilled that Alex is … Continued

Pink Lady® Clicks event

Pink Lady® Clicks is a consumer competition with a focus in Asia that will run in conjunction with Pink Lady® Food Photographer of the Year (PLFPOTY). Thailand, being one of the best performing countries among all the emerging markets, was chosen to lead a new consumer marketing initiative. As part of this new consumer marketing focus … Continued

Packaging tailored to seasonal events

To build and strengthen awareness of Pink Lady® in Europe, and more specifically in emerging markets, the brand is making a splash by developing a range of new customised packaging. These limited editions are a great opportunity to drive attachment to the brand and encourage consumers to choose Pink Lady® apples. To develop its new … Continued

Pink Lady® marketing activity

PinKids® and the friendly monsters Following the success of partnering with blockbuster movies, PinKids® has now extended this partnership to Hotel Transylvania 3. The past two seasons have seen a powerful upswing in PinKids® consumption which exceeded 3,000 tons for 2017/18. Read more   New designs for Pink Lady® shopping bags The Pink Lady® Design … Continued

New designs for Pink Lady® shopping bags

The Pink Lady® Design Contest has been renewed and is aimed at encouraging young talents but also at sharing a unique experience with consumers, in line with its collaborative and innovative model. This year, five young rising designers were identified and took part in a competition which was notably present on social networks. Each one … Continued

PinKids® and the friendly monsters

Following the success of partnering with blockbuster movies, PinKids® has now partnered with Hotel Transylvania 3. The past two seasons have seen a powerful upswing in PinKids® consumption which exceeded 3,000 tons for 2017/18.  This performance is partially due to the development of partnerships with successful licences. +190 per cent in 2016/17 for the Ice … Continued

Pink Lady® events, around the globe

Save the date: 6 February 2019 The Pink Lady® licensee meeting and annual party at Fruit Logistica, Berlin will be held Wednesday, 6 February. More information and an invitation will be sent in the coming weeks. Fruit Logistica Berlin runs 6-8 February 2019.   IPLA conference 2018 The eighteenth annual meetings of the International Pink … Continued

A season of challenge

Despite intensive promotional measures, Northern Hemisphere (NH) 2018/19 season sales are down by 10 per cent four weeks after the season launch, compared to the 2016/17 season. The key reasons for the decline include: Weather conditions, mainly in the South of France and Italy, have been the worst in 25 years. The 2018/19 season launch … Continued

Celebrating the first Pink Lady® Africa event

Pink Lady® apples Africa hosted their first event in Kenya this year, an influencer brunch at Tigoni Lakehouse with Chef Mulunda. Thirty social media influencers were invited to enjoy a four-course meal prepared by Chef Mulunda, coupled with stunningly picturesque views. Each meal was infused or cooked with Pink Lady® apples while each course was … Continued

Crafts for Cancer event, South Africa

Pink Lady® apples together with Rees Dynamic, hosted their ninth annual Pink Lady® Crafts for Cancer event on Saturday, 20 October 2018 at The Lord Charles Hotel in Somerset West, South Africa.  The event is held to raise funds for the Tygerberg Hospital Breast Clinic fund and this year raised R50,000 (almost $3,500 USD). Being … Continued