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Selective Markets Supply Program (SMSP) Update May 2019

Southern Hemisphere Exporter shipments of Pink Lady® apples have started arriving into South East Asia and the Gulf. Pink Lady Development (PLD) have assembled a team from across the Pink Lady® network to support these markets and to develop highly visible and effective promotional campaigns and activity to support the sale of product, and grow … Continued

On the Road Again

Pink Lady’s quality agenda took another step forward this month with delivery of the enormously successful Chilean Quality Roadshow. Covering over 1500km of territory, and now in its third year, the Quality Roadshow is jointly hosted by Star Fruits, Viveros Requinoa (VR) and APAL.  With representatives also on hand from Deco Fruit, Pink Lady’s Chilean … Continued

Pink Lady® Europe Marketing Shifts Up a Gear!

With the 2019 – 20 northern hemisphere season fast approaching, Pink Lady® Europe have embarked on several new initiatives to put the Pink Lady® lifestyle front and centre with consumers. The Pink Lady® loyalty programme becomes Pink My Life The new Pink My Life loyalty programme was launched on February 14th this year. Its objective is to … Continued

Pink Lady® Design Contest Returns!

Three renowned designers have been chosen as winners of the fifth edition of the Pink Lady® design contest: Audrey Leroy, an illustrator from south-western France known for her lifestyle collaborations and her elegant black & white creations. Andrea Mongia, a young Italian illustrator who has received numerous prizes for his ‘neo-flat’ style designs, very much … Continued

Trade Mark and Variety – An important distinction

BRAND VERSUS VARIETY PINK LADY should consistently be referred to as a trade mark or brand and not as an apple variety. WHY? A trade mark is a proper adjective, rather than a noun or a verb. The purpose of a trade mark is to reference the source of a product (eg from the leading … Continued

Flower Power party gallery

Every year the Pink Lady® global network convenes in Berlin for an annual networking event. This year, the theme was “Flower Power”. The event also recognised the service of Andy MacDonald, who is retiring from his role of Managing Director of Coregeo after 16 years heading up Pink Lady® marketing. Read more about Andy here. … Continued

Five Markets Qualify for Tier One Status

The nomination of Tier One markets and the formal appointment of Tier One Export Licensees to these markets signals the accomplishment of the next major milestone in the Selective Market Supply Program (SMSP). Designed by Pink Lady Development (PLD), the APAL/Starfruits joint venture tasked with building new and sustainable global markets for Pink Lady® branded … Continued

Man who made apples glamorous steps down as MD

Andy Macdonald, Managing Director of fresh produce brand marketing specialist Coregeo® will step down from his role in August this year. After an outstanding contribution to the industry, with a career spanning 59 years, including 16 years at Coregeo®, Andy will retire from his full time position, but remain part of the business taking on … Continued

Alvin’s Analysis: Insights into South East Asia (and surrounding)

As we head into the 2019 Southern Hemisphere season, we take a closer look into South East Asia and surrounding countries. In the 2018 season, the Asian territory had a decrease in volume compared to prior years, total volume for the region was approximately 2,700 tons compared to 3,500 tons in the 2017 season. Meeting … Continued

Pink Lady® Specification changed

The international Pink Lady® Quality Specification has been updated for 2019. Major defect tolerances, post-harvest wax, and colour requirements have changed in order to meet European regulations and customer expectations. Firstly, all major defects have been simplified with a one per cent (1%) tolerance. This is to bring it in line with European regulations for … Continued